About Me

David R. Bell is an investor in E-Commerce and direct-to-consumer brands. David Bell is the Co-Founder at Idea Farm Ventures. Idea Farm Ventures is a consumer venture studio focused on incubating and investing in next-gen lifestyle brands.

David Bell started and designed the Wharton School of Business’s first course on Digital Marketing and E-Commerce. These online courses included Introduction to Marketing, Fundamentals of Digital Marketing, Social Media, and E-Commerce. David R. Bell has also been published in several peer-reviewed journals.

The Wharton School’s former Professor and marketing expert David R. Bell argues that the way we use the Internet is still largely shaped by the physical world we inhabit. In David Bell’s book, “Location Is (Still) Everything”, he offers a fascinating, in-depth look at online commerce and retailing through his years of research, investing, and advising experience.

David R. Bell is the oldest of four boys and originally from New Zealand. He enjoys playing guitar, watching movies, and experiencing live rugby games. One of Mr. Bell’s fondest childhood memories includes going to the Commonwealth Games with his Dad in Christchurch, New Zealand.


David R. Bell Portfolio