David Bell Discusses the Importance of Digital Marketing in 2021

David R. Bell

February 1, 2021

Digital marketing professor David Bell recently discussed the importance of digital marketing in 2021.

Staying up-to-date on the latest marketing trends is essential for a business to survive. Like David Bell, former professor of Wharton School of Business, digital marketing experts have explained that advertising trends change as quickly as the seasons. Traditional print advertisements give way to digital marketing, and David Bell explained why adopting digital marketing is essential for your business or company.

“Digital marketing is the future, and those who don’t adopt digital marketing techniques will likely fall behind,” David Bell said.

David Bell, former professor of Wharton School of Business, explained that print ads and billboards were once popular advertising methods, and many companies still believe that these forms of advertising will work. However, this can be a drastically slower way of getting customers into the door. The marketplace of prospective customers online is almost infinite, and any size company or business can benefit from reaching out to them.

“Advertisers using billboards and print ads are only reaching the people who physically pass by or flip through them,” David Bell, former professor of Wharton School of Business, said. “Online marketing can reach thousands more prospective customers in a single day.”

David Bell explained that advertising online gives you the ability to reach the global marketplace, rather than merely your local one. He explained that digital marketing is also one of the most cost-effective ways to advertise. Business owners have an opportunity to save significant advertising dollars and reach a drastically larger audience.

“Advertising online is going to be especially important in 2021, as we are still battling the coronavirus pandemic,” David Bell, former professor of Wharton School of Business, said. “The fewer people that are leaving home, the less effective print advertising becomes. It’s time to shift focus to digital if you haven’t yet.”

David Bell stated that another significant advantage of digital marketing is that business owners have the opportunity to understand better their customers and what they want. Responses to marketing efforts can be tracked and analyzed for future advertising success.

“Digital advertising offers you the opportunity to interact with your consumers,” David Bell said. “This helps you understand their needs, so you can better serve them. Positive customer relationships also result in more brand loyalty.”

David Bell, former professor of Wharton School of Business, explained that digital marketing’s advantages are practically infinite, especially as consumers continue spending more time on their smartphones and other online devices.
“The year 2021 will likely begin similar to the year 2020 is closing, with many areas of the country on lockdown or dealing with strict COVID-19 guidelines,” David Bell said. “This means businesses willing to take their advertising efforts online are more likely to succeed.”